Task 4: Target Audience Research

The four film quadrants..
The four main quadrants that research companies break the audience into is...
Older Males (>25) Older Females (>25) Younger Males (<25) Younger Females (<25)

We have decided that our film is going to be a two quadrant film.
We think our film could appeal to Younger Females (<25) and Younger Males (<25).
We think our film would defiantly appeal to males due to the genre crime and action is more stereotypically related to men, however we are hopeful that are film will challenge this stereotype and apply to females too.
Out of the 3 main film categories:
Mainstream 
Specialised
Niche
We have decided that we feel as if our trailer will fit best in the mainstream category due to the genre being widespread appealing to a variety of audiences.

To ensure that our target audience for our film/trailer is actually correct and not just an assumption we have decided to research, using IMDb, the target audience of films which follow the same genre and idea as ours.

Maze Runner: The Scorch Trials

This diagram tells us that more commonly the film has been watched by female users on average 7.5. This is more than the male vote of an average of 6.9.
However the film has been watched mostly by females under 18 compared to any other category on the vote list.
This information tells us that we are right in targeting two quadrants, younger females and younger males. This table proves that our idea to target females just as much as males is an appropriate one as females voted for this action film more than men. We will not target our film towards viewers aged 45+ due to them having one of the lowest votes at an average of 6.5.


Legend

This diagram from IMDb tells us that on an average of 7.7 woman have watched the action film Legend more than men who voted on an average of 7.4. This information follows the information that Maze Runner has given us that woman watch these action films on average more than men.
On average the film is most popular for people aged 18 and under, however it is more popular between males under 18 by 1.8 votes (males under 18 8.7 votes).






Taken 3

Overall this diagram tells us that females have watched this particular action film over males. On average 6.4 woman voted for this film compared to men which was 6.0. Once again its proven in this diagram that more people under 18 voted for this film at 6.8, this proves that our idea to aim our film at people aged 18 and under is correct due to the action genre mainly applying to this age category. Females under 18 have also voted for this film more than males under 18 by 0.6.